Adam Hlavac

Adam Hlavac is a former VFX Artist who is currently helping build the Hyper RPG brand through his contributions on YouTube. He can be found on Twitter and Instagram

Q: Who are you and what do you do?
A: My name is Adam Hlavac and I am a content producer at Hyper Rabbit Power Go. Currently, I produce a weekly YouTube series called “Hyper Heroes” where we discuss the latest news in the superhero landscape encompassing film, television, and comics. Along with producing the main show, I also produce various other videos under the “Hyper Heroes” brand, like trailer reactions, film reviews, and other one-off specials. Concurrently, I’m in charge of managing Hyper RPG’s Patreon, where we try to engage with our audience even further by involving them in the creation of our content.

What work have you done that you’re most proud of?
Surprisingly, the work that I’m the proudest of is everything that I’ve contributed to YouTube. When you’re a cog in the visual effects wheel, your contributions are lost on big movies like “Captain America: The Winter Soldier” and “The Avengers.” On YouTube, you can take ownership of what you’ve created and specifically your work can be seen by millions of viewers. While I’ll always be proud of my contributions to the 30 blockbuster films I’ve worked on, nothing beats the freedom of creating what you love.

What are the important lessons you’ve learned in your years of independent content creation?
The most important and valuable thing I’ve learned in my years of independent content creation is that your audience will reward you for consistency. If you promise to put something out every single week, even if it’s just one video, they’ll likely come back week after week to see what new content you have to offer. Also, reward your audience for being so loyal and create new opportunities for them to support you as a creator. It’s easy to assume that your audience won’t support you because the expectation is “free content” but I guarantee that within that pocket of fans, there will be a handful who will be willing to support you outside of just watching your videos. Don’t forget to acknowledge that.

What are the lofty goals you have? How do you plan to accomplish them?
Recently, I had the lofty goal of getting our YouTube channel to 100,000 subscribers. We finally hit it at the beginning of the year. Now, it’s all about expanding and working with brands and sponsors to try and bring more revenue into what we do. The common assumption is that ad revenue on platforms like YouTube is flourishing when that is, in fact, not the case. As a singular creator, you have opportunities you maximize your revenue potential when your overhead is low. But, when you bring in others to help you produce content, so the weight isn’t solely on your shoulders, it comes at a cost. So, I’m really trying to find ways to encourage our audience to help support our content if they want to see it continue while also trying to find ways to work with brands so we don’t have to ask as much of our audience. It’s a really tricky balance and I’m also trying to find content that we can create that’s ad-friendly while not paralyzing us as creators.

What do you think are the important things to be mindful of when working towards a career in content creation?
If you want to become a full-time content creator the most important thing to be mindful of is yourself. Don’t focus on one-upping other creators doing similar things to you. Focus on being true to who you are and what you’re passionate about. Be honest with yourself. If you want to have a lofty goal of producing five videos a week and deploying all of that content across several platforms while also maintaining a full-time job, you’ll quickly realize how unsustainable that is. Do what you know you can do, make realistic goals, work hard, but don’t forget to rest. There’s a false assumption out there that working hard means no sleep, and that’s false. You can grind {X} hours per day and get a good nights rest. I love working on what I love and I’m OK with doing that for 12-16 hours a day, but I don’t skip sleep.

Denzel's an independent writer and podcaster from San Diego, CA. In his free time, he dabbles in graphic design, project management, and information technology.

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